- The Mayor of London launches a season of summer Family Fun with an unprecedented range of child-friendly events and activities across central London
- Launching next phase of #LetsDoLondon campaign at London Transport Museum, Sadiq says ‘there has never been a better time for children and families to avoid the queues’ at London attractions
- Sadiq issues an invitation to young Londoners to apply to be London’s first Mayors of Play - heralded as the ‘best summer job in the world’
- New City Hall figures show increased weekend footfall in central London, but weekday figures remain at 54 per cent compared to before the pandemic.
The Mayor of London, Sadiq Khan is today inviting families from across London and UK to spend their school holidays experiencing all that the capital’s attractions have to offer this summer.
Announcing the latest phase of his #LetsDoLondon campaign, the biggest domestic tourism the capital has ever seen, the ‘Family Fun’ season will see London burst back to life with an unprecedented range of family-friendly events and activities.
New City Hall figures show that while weekend visitor numbers to central London are improving, now at around 75 per cent compared to 2019, weekday visitors are still at around 54 per cent compared to before the pandemic. The Mayor today is inviting families from around London and further afield to visit the capital declaring ‘there has never been a better time for children and families avoid the queues at our wonderful attractions.’
Unveiling a whole range of exciting activities for children of all ages today, Sadiq is encouraging families across the capital and nationwide to plan a day trip, mini break or a longer staycation to what he is calling ‘Britain’s biggest playground’ this summer.
The Family Fun Programme will include everything from ‘Formula Fun’ go-karting on the streets of London, to new fairground rides, and events with top class musicians, poets, street artists and dancers. There will be new outdoor art trails, as well as exclusive events to celebrate the return of West End theatre as part of Kids Week. New outdoor learning and play experiences will also connect families with London’s nature and heritage through hands-on fun and inspiring activities led by Royal Parks. Further events and activities are being organised by leading cultural institutions such as the National Gallery, Sadler’s Wells, and Somerset House. This includes the Tate Modern inviting visitors of all ages to transform the floor of the Turbine Hall into a giant work of art.
The Mayor today visited the London Transport Museum, which has a line-up of
school-holiday activities that will get families thinking about how transport shapes life in the Capital and imagining what a greener future for the city could look like. This includes the Museum’s Depot in Acton Town opening its doors during August for families to explore behind-the-scenes of this transport treasure trove. The activities are the first in a new 18-month Climate Crossroads programme launched by London Transport Museum and sponsored by Mott MacDonald to shine a light on sustainable cities, travel, transport and greener skills for the future.
With children having been deprived of play and many other important experiences during the pandemic, the Mayor is inviting young Londoners to apply for a summer job like no other. He is today starting his public search to fill an exciting new vacancy – the opportunity to become London’s first ‘Mayors of Play’.
A team of up to five lucky Londoners – between the ages of 8-11– will be given the chance of filling this once in a lifetime ‘summer job’. Once appointed, the Mayors of Play will work alongside Sadiq providing ‘expert’ guidance in curating the most family-friendly and accessible activities in London. During their time in office, the Mayors of Play will share their recommendations on London’s best museums and outdoor spaces as well as their favourite galleries and activities. The Mayors of Play will also share their favourite places to eat and drink and will help reimagine London’s iconic tube map for their peers.
The Mayor of London, Sadiq Khan, said: “It’s been such an incredibly difficult 16 months for young people and their families, so I’m delighted that we can offer such a huge range of exciting events and activities that young people can enjoy.
“I want to turn London into Britain’s biggest playground this summer – whether with our plans for go-karting, new fairground rides, or opportunities to get involved in dance, poetry, art, or preserving nature in our wonderful royal parks. And in launching my search for London’s first ever ‘Mayors of Play’, I want to hear directly from our young people about what we need to focus on most to make the capital even better for children.
“With restrictions on international travel still in place, there has never been a better time for children and families from London and across the UK to avoid the queues and safely visit our wonderful attractions this summer.
“And with London’s streets still quieter than before the pandemic, by visiting the capital this summer, you’ll be giving our wonderful visitor attractions the support they need now more than ever to guarantee their survival.”
Emma De Souza, Kids Week founder and Head of Marketing and Communications at the Society of London Theatre, said: “We're delighted to be heralding the return of theatre and working with the Mayor's office to bring families back into the heart of the West End. Our week of free, outdoor creative activities in Leicester Square Gardens forms part of long-running initiative Kids Week, offering free children's theatre tickets throughout August.
“It has been fantastic to launch Kids Week this year after being forced to cancel in 2020 - and the response has been overwhelming, with nearly 80,000 theatre tickets sold already to over 30 top London shows. Families are hungry to return to live theatre, and we're looking forward to a summer of magical cultural experiences with Let's Do London.”
Paul Hocker, Director of London Play, said: “London Play is committed to creating happy London childhoods and that’s been tough to deliver on over the last 18 months, so we’re delighted to be working with the Mayor and his team on the Let’s Do London programme with our Formula Fun events.
“This is the summer London’s children and their families deserve and London - the world’s leading city for play - is the place to be. Watch out for our hand-made go-kart workshops across central London in August bringing together hundreds of Londoners, big and small”.
Sir Simon Rattle, LSO Music Director, said, “This year will be extra special. 2020’s concert was a casualty of the pandemic and we have shifted our date to August in the hope that social distancing guidelines will have eased some more so we can gather together as an orchestra and with a crowd and have a great musical summer party. I am delighted that the musicians from the LSO East London Academy are joining us on stage, along with the soaring talent that is Leia Zhu. These young people are the future and it is awe-inspiring to see their talent develop, and share their gifts with the crowd in Trafalgar Square and on YouTube. I am truly grateful to BMW and the Mayor for London for making this possible.”
Ros Morgan, Chief Executive of Heart of London Business Alliance, said: “Nowhere else in the world can you stop for lunch on a bench with Mr Bean or Paddington, dance alongside Gene Kelly’s Singin’ in the Rain or hold your umbrella aloft next to Mary Poppins. Scenes in the Square is a first of its kind and we hope it will put London on the movie map like the Walk of Fame has in Hollywood.”
Sam Mullins OBE, Director of London Transport Museum said: ‘It’s brilliant to be welcoming families back to the heart of the Capital to visit London Transport Museum this summer, and to explore behind-the-scenes at our Depot in August. After all the challenges of the last year, we’re right behind the Mayor’s Let’s Do London campaign, and we hope this summer will be a wonderful opportunity for families to get back out and discover all that the city has to offer.
“Our line-up of summer family fun activities at London Transport Museum and our Depot will get children feeling curious and creative, encouraging them to learn about how transport shapes life for us here in London - from our urban wildlife to how we get around - and encourage families to imagine what life in a greener London could look like.”
Craig Hassall, Chief Executive Royal Albert Hall and Co-Chair, Discover South Kensington said: “South Ken is buzzing with life this summer. We’re excited to welcome back visitors with a stunning series of architectural installations packed with pollinator-friendly planting and inspiring ideas for a greener future. With brilliant teams of young architects, designers and artists working with biodiversity experts, curators and scientists across the South Kensington cultural district, we have a fascinating trail on display. It’s just the sort of multi-disciplinary collaboration that London’s arts and science district is here to spark.
“Our family-friendly South Ken Green Trail will connect to thought-provoking events, activities and exhibitions exploring climate change and sustainability across the venues in South Kensington in the run up to COP 26.”
Jonzi D, Artistic Director of Breakin’ Convention, said: “We celebrate diversity as a prerequisite at Breakin’ Convention, and we make sure that we reflect the cultural capital of the UK. It’s a great pleasure to present these exciting and interactive events around central London, energising my city, sharing good vibes and creating pathways to a positive future. We will get London DONE this 2021.”
Notes to editors
For those young Londoners between 8-11 years old who feel up to the task of becoming a ‘Mayor of Play’ – simply ask a parent or guardian to help you apply here - https://www.london.gov.uk/mayors-play-competition by Monday 19th July.
City Hall analysis shows that consumer spending in central London by overseas tourists was £7.4 billion lower throughout 2020, and with restrictions in international travel remaining in place, such huge levels of spending from international visitors are unlikely to return soon. That’s why the Mayor’s first act after his re-election was to launch the £6M #Let’sDoLondon campaign, the biggest domestic tourism campaign the capital has ever seen, working with organisations from across the capital to encourage visitors back to London’s world-class hospitality, retail, culture and tourism venues.
Whether you’re a Londoner or coming to our city for a holiday, the Mayor continues to urge people to come and experience the very best London’s amazing venues have to offer, making the most of the current opportunity to come for a day out without the queues that international visitors would usually bring.
TfL continues to go above and beyond to keep our transport network clean and safe for families to return to the network this summer. An enhanced cleaning regime includes trains, trams, buses and stations being cleaned with hospital-grade cleaning substances that kill viruses and bacteria on contact and provide ongoing protection.
The Mayor continues to urge Londoners to show caution when out and about. Continue to wear face coverings on public transport and in indoor settings, wash your hands regularly and thoroughly, and maintain social distancing where you can.
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Here’s an overview of some of the great ‘Family Fun’ activities coming to London this summer
- Inflatable Eyes over London - through August. Inflatable eyeballs will appear on trees inviting Londoners and visitors to ‘see London differently’. Children can find the eyes hidden in trees across public spaces.
- Play London, Formula Fun Fortnight -Buckle up London because this summer push-powered go-karts will be the perfect vehicle for family fun. Built from scratch by children where they live and play, bringing colour and creativity to the fore as London Play’s Formula Fun creates good times for London’s children and their families, with a big finale in central London.
- Dodge at Somerset House – 15 July to 22 August. Turbo-charge your summer as Somerset House welcomes back visitors with a thrilling new open-air experience in its spectacular courtyard. Featuring dodgems with a difference, bold installations from acclaimed artists and a delicious selection of food and drinks, Dodge is the perfect setting to celebrate quality time with family and friends once more. Under 12s to go free on the dodgems, Tuesday & Wednesday 12-3pm.
- Network Rail & Busk in London - from 21 July - 5 September. Welcoming Londoners and visitors at rail stations with top class musicians and family fun entertainment
- Art of London - launching summer 2021 (July-September) Art of London will celebrate art in all its forms across London’s West End including a gallery without walls featuring work from five Royal Academy artists; pop-up exhibitions showcasing the work of up-and-coming London based artists and digital art takeovers of the iconic Piccadilly Lights every day at 20:21.
- National Gallery, Sketch on the Square, 3 August to 2 September. An outdoor exhibition of over 20 life-sized replicas and digitally augmented art featuring some of the most famous and treasured paintings in the nation’s collection; accompanied by a programme of free, daily alfresco art activities for Londoners and visitors alike.
- Kids Week Summer Outdoor Experiences, 23 August to 27 August. Free outdoor theatre activities for families in Leicester Square Gardens featuring theatrical storytelling, singalongs, dance, demos, puppet workshops and more as part of much-loved summer initiative Kids Week offering free children's tickets to top London shows.
- The Royal Parks, Discovery Days, 3 August to 26 August. This Summer the Royal Parks are welcoming families back to the LookOut Discovery Centre in Hyde Park for their popular free drop-in Discovery Days every Tuesday, Wednesday and Thursday. Every week there will be a different theme from Meadow Madness, Life Underground to Wild Water and the beloved Peter Pan.
- Sadler’s Wells, Breakin Convention presents, August – September. The King and Queen of the Cobblestones, featuring the best breakers in the UK battling it out Bonnie and Clyde style in the Covent Garden Piazza. Also, live street art featuring the NEWNION JACK with a variety of immersive performances to entertain and energise central London. Including freestyle dance sessions, spoken word open mic, and a “hip hop chip shop” rap battle! Lots of opportunities to participate in the festivities so bring your skills!
- South Ken Green Trail, 23 July to 17 October. South Kensington is coming alive with family activities and a new green trail, creating pop-up nature hubs designed by architects, artists and garden designers buzzing with new ideas and inspiring visions for a greener future.
Other brilliant, free activity across London includes ‘Scenes in the Square’ - a dynamic bronze statue trail celebrating classic movie moments and iconic characters from the past 100 years of film and entertainment, in Leicester Square, open now.
From 24 July at London Transport Museum in Covent Garden, visitors can enjoy family-friendly trails and storytelling exploring the capital’s urban landscapes and wild-life hotspots; and at the Tate Modern on Bankside, visitors of all ages are invited to transform the floor of the Turbine Hall into a giant work of art at UNIQLO Tate Play: Mega Please Draw Freely. Visitors to Southbank Centre will see the Riverside Terrace turned into a playground with the aid of Ilke Gers’ interactive artworks, Street Games – a composition of drawn lines and markings to inspire children to create their own games.
A giant temporary stage in Trafalgar Square will host Sir Simon Rattle and the London Symphony Orchestra, together with young musicians from the pioneering LSO East London Academy and 14-year-old violinist Leia Zhu, for the free BMW Classics concert on Sunday 15 August 2021 at 6.30pm.
Families can also enjoy live jazz music, yoga in the park, Wildlife Bingo, New Youthquake, Blue Badge tours and the Kensington & Chelsea Festival as part of the boroughs Summer of Love. In the Square Mile, look out for free outdoor performances, walks and tours, music and installations including a celebration of beauty, love and truth – recurring themes in the poetry of John Keats, 200 years after his death; free family tours of St Pauls Cathedral and a library installation of books for all ages, exploring ways to reimagine our future – The Apocalypse Reading Room.
Camden Together will take place from July to October, in partnership with British Museum, Roundhouse, London Irish Centre, Camden Black Creatives and more. Celebrating the boroughs rich cultural landscape, it includes free and low-cost activities for children, young people and families right through the school holidays. And as ever, families can download our free London Curriculum Family Explorer Trails, to guide their exploration of our great city and discover more about its culture, science and stories.
Over 200 artworks by children of all ages, part of the Festival of Hope, are on display for free at The O2, Greenwich, until 31 August. From 23-25 July, Feria de Londres will bring a celebration of Spanish cuisine and culture to Guildhall Yard (£5, accompanied under 16s free); from 2 August until end of October , families aged 7+ are invited to the Barbican Conservatory for a free immersive storytelling experience and Play Packs Live will see Culture Mile reclaim the City streets for local families, culminating in a giant den-building workshop on 11 September as part of Whitecross Street Party.
There is world-class cricket with The Hundred coming to Lord’s Cricket Ground and The Kia Oval from 21 July – tickets £5 for under 16s, and under 5s go free; Trolls World Tour experience touches down at Shrek’s Adventure! London until 31 August; Dolly, Polly and Priscilla, giant Galapagos tortoises take up residence at ZSL London Zoo; Shakepeare’s Globe has storytelling events for ages 3-12+, St Martin’s in the Field has a free summer music stage every Thursday, Friday, Saturday and Sunday until 12 September and a magical sphere leads outdoor sonic adventures in London Bridge; a fun family experience from Team London Bridge from 11-15 August.
Full details about the campaign can be found here - www.visitlondon.com/FamilyExperiences