Deputy Mayor approves 462 new homes in Kensington and Chelsea

Number of homes increased and level of affordable housing brought up to 40 per cent after Mayor’s intervention

A piece of land in Earl’s Court will be transformed into 462 new homes and a new leisure centre under plans approved today by the Deputy Mayor for Planning, Regeneration and Skills, Jules Pipe.

The redevelopment of 100 West Cromwell Road in Kensington and Chelsea will deliver the new homes, including 40 per cent affordable housing – up from 35 per cent when the application was called in by the Mayor, Sadiq Khan.

Under the approved plans, some of the existing buildings on the site will be demolished to make way for eight new buildings, to include a public leisure centre, gym and pool, along with commercial and retail premises and new public spaces.

The application was rejected by Kensington and Chelsea in May last year – but the borough has since endorsed the revised scheme following changes secured by GLA planners.

In July, the Mayor decided to call in the application in order to subject it to further scrutiny. Since then, City Hall planners have worked with the developer to increase the number of homes overall as well as the amount of affordable housing.

Deputy Mayor for Planning, Regeneration and Skills, Jules Pipe, said: “This well-designed scheme will take an under-used piece of brownfield land and deliver some 462 homes – including 40 per cent affordable housing.

“These new homes are also close to transport links and only minutes from central London, in a borough which has struggled to meet the housing targets as laid down in the Mayor’s new London Plan.

“The development will also provide a new leisure centre for the local community. As such, having considered all the evidence available to me, I have decided to approve this scheme.”

ENDS