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Cryptocurrency advertising on the Transport for London network

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Meeting: MQT on 18 November 2021
Session name: MQT on 18/11/2021 between 10:00 and 13:00
Reference: 2021/4456
Question by: Siân Berry
Organisation: City Hall Greens
Asked of: The Mayor
Category: Transport

Question

Cryptocurrency advertising on the Transport for London network

Thank you for your answer to my question 2021/2797. I have been very disappointed to see in recent weeks at least three new advertising campaigns for risky and unregulated investments in cryptocurrencies appearing on the transport network. Could you update me on progress in restricting these adverts from the Transport for London network? And, given the timing of these campaigns after your comments in response to my earlier question, can you seek reassurance that the media sales team involved has not been encouraging these advertisers on the basis that they may be restricted in future, as some kind of ‘last chance to advertise’?

Answer

Date: Tuesday 23 November 2021

Officers are preparing an answer.

Date: Wednesday 23 March 2022

Cryptocurrency advertising is a fast developing area, which is being carefully considered by the Financial Conduct Authority (FCA) and the Advertising Standards Agency (ASA). Transport for London needs to be cognizant of the work those specialist regulatory bodies are doing. TfL is closely monitoring cryptocurrency advertisement rulings from the ASA and stands ready to make adjustments to comply with any additional guidance or regulations.

Please see also to my response to Mayor’s Question 2021/4554.