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Hostmaker advertisements on Transport for London network

Label Content
Meeting: MQT on 21 June 2018
Session name: MQT on 21/06/2018 between 10:00 and 13:00
Reference: 2018/1472
Question by: Siân Berry
Organisation: City Hall Greens
Asked of: The Mayor
Category: Transport

Question

Hostmaker advertisements on Transport for London network

Hostmaker - an Airbnb management service - promises to "deliver superior yields" for landlords. While the Hostmaker advertisements may not contravene the Transport for London (TfL) advertising policy, is it morally acceptable for such advertisements to feature on the TfL network?

Answer

Date: Monday 25 June 2018

I am committed to ensuring that advertising on Transport for London's (TfL) estate is appropriate for all Londoners and that TfL is a responsible media owner. All advertisements carried on the TfL network are assessed against the TfL Advertising Policy, and I am satisfied that this policy is fit for purpose.