ADD203 Social media strategy – regular reviews

Type of decision: 
Assistant Director's decision
Code: 
ADD203
Date signed: 
10 June 2014
Decision by: 
Emma Strain, Assistant Director of External Relations

Executive summary

In October 2013 the GLA procured a specialist supplier via a competitive tender process to work on a new social media strategy. Five suppliers applied for the work and Blue State Digital (BSD) was awarded the contract.

The GLA launched the new social media strategy in spring 2014 and now has a small suite of official social media channels. The GLA would now like BSD to review the progress of its strategy and make recommendations for improvement as regular reviews are necessary in order to keep pace with the ever evolving digital landscape.

Part 1: Non-confidential facts and advice