CIN 44: The Value of Cultural Tourism to London

Key information

Publication type: General

Publication date: Tuesday 24 March 2015

In 2013, London received 16.8 million international visitors, 12.3 million overnight visits from GB residents and 261.7 million tourism day visits
Culture is a key reason for visitors to come to London and this paper derives an estimate of the economic impact attributable to cultural tourism; using a definition consistent with the Mayor’s Cultural Tourism Vision for London 2015 – 2017
The analysis estimates that cultural tourism contributed £3.2 billion of Gross Value Added to London in 2013 and supported 80,000 jobs in the capital