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Publication type: General
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Contents
- London & Partners is the Mayor of London’s official international promotion agency, promoting London as a world-leading visitor destination; funded through a combination of public and commercial funding.
- This paper outlines the work undertaken by economists within London & Partners and GLA Economics to embed methodologies to understand the value for money and additionality of London & Partners’ promotional activity.
- This paper outlines the rationales for intervention as well as the evaluation methodologies embedded within each of London & Partners’ business areas. These relate to the promotion of London as a location for leisure tourism, business tourism, major events, inward investment, and higher education.
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