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- There were 297 million tourism day visitors to the capital in 2011 with total spend approaching £10.9 billion.
- A core ‘central area’ (The City, Westminster, Kensington & Chelsea, Islington and Camden) accounted for more than half of London tourism day visitor spend.
- Seven out of ten tourism day visitors to London came from Greater London and a large share of the remainder came from neighbouring regions.
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