Abstract: Sebastian Coe, Chair of LOCOG, admitted at today’s London Assembly meeting that only ten percent of chicken to be served by McDonald’s at the 2012 Games, is likely to be from UK farms.
Sebastian Coe, the Chair of the London Olympic and Paralympic organising committee, LOCOG, today admitted that McDonald’s, the official 2012 London Games food sponsor, will only source 10% of its chicken from UK farmers. The answer was obtained by London Assembly Member Jenny Jones at the London Assembly Plenary meeting, on Wednesday 7th March.
Jenny Jones said:
“It is an absolute disgrace that McDonald’s will import most of the chicken that it will serve at the Games from as far away as Brazil. This is a dismal failure of McDonald’s to support British farmers and of LOCOG, the Games organisers, to ensure that all Games sponsors adhere to the food sourcing standards they set”.
1) LOCOG’s ‘London 2012, Food Vision for the London 2012 Olympic Games and Paralympic Games’, December 2009, http://www.london2012.com/documents/locog-publications/food-vision.pdf
Page 19 sets out LOCOG’s sourcing standards on all food groups, including poultry:
Product sourcing standards for Poultry
Benchmark – British Red Tractor Assured, of high quality, fit for purpose and free from damage or spoilage. Across the Games a minimum of X% RSPCA Freedom Food Certified chicken will be available.
Aspirational – Free range, organic, RSPCA Freedom Foods certified, products that are ethically traded/sourced.
2. http://www.youtube.com/watch?v=N0UXFJnW0N0 Link to Youtube clip of Jenny Jones AM questioning Sebastian Coe and Paul Deighton, the Chair and Chief Executive of the London Origanising Committee of the 2012 London Games, LOCOG. Jenny’s opening question: 'Is it possible to deliver the London 2012 Food Vison for sustainable and ethical food, given the interests of powerful corporate sponsors from the catering, and food and drink industries?’