Key information
Decision type: Assistant Director
Reference code: ADD300
Date signed:
Decision by: Emma Strain, Director, GLA Group Collaboration and Monitoring Officer
Executive summary
In March 2014, the GLA launched a new media strategy. Since then, GLA Marketing and Channel managers have been using the GLA's suite of official social media channels together with social media software Sprout Social and Radian6 to assist with collaborative working and reporting. Sprout Social enables publishing of content, monitoring of interactions/posts and management of the GLA channels on a single user-interface. Radian6 supports social media listening, which enables effective reporting and subsequent learnings. The use of both Sprout Social and Radian6 ensures the GLA delivers a good service to Londoners on social media. The GLA is happy with the performance of the software and would like to continue to use Sprout Social alongside Radian6 until March 2016 when a review of GLA social media software will be undertaken.
Signed decision document
ADD300 Sprout Social FY15-16 (signed).pdf
Supporting documents
ADD300 Sprout Social FY15-16.pdf