ADD419 Team London London.Gov.UK Website Integration and Design Update

1.1 Team London is the Mayor’s initiative to promote volunteering across the capital and encourage
Londoners to do something great for their city. Team London’s focus is on the following objectives:

• Making it easier to volunteer – raising the profile of volunteering, brokering between organisations looking for volunteering and individuals who are looking to give up their time to various causes and needs through Team London’s website, as well the dispersal of grants for the voluntary sector to find innovative ways to increase volunteering.

• Legacy Programmes – building on the successes of the 2012 London Olympic and Paralympic Games through the Visitor Welcome programme and supporting volunteers into major events such as London Marathon and Ride London.

• Youth Programmes – to inspire young people to take social action about issues important to them in their communities. Team London also recognises volunteering as an important part of tackling youth unemployment as it enables young people to develop critical employability skills. These programmes aim to support young people on their path to employment.

1.2 The team currently has the following web presence:

• Ownership of the ‘Volunteering’ policy area on london.gov.uk
• Team London volunteer website
• Speed Volunteering website
• Speed Volunteering app

1.3 This decision form requests expenditure of up to a maximum of £35,000 to create a page on London.gov.uk that displays the Team London (volunteerteam.london.gov.uk) volunteer search engine:

• Create an iframe on London.gov.uk that displays the volunteerteam.london.gov.uk volunteer search function via an api feed from volunteerteam.london.gov.uk. (£9,500)

• Update design of volunteerteam.london.gov.uk to match that of london.gov.uk. Users will be directed to volunteerteam.london.gov.uk once they wish to register for a volunteering opportunity. (£11,500)

• Create an iframe on London.gov.uk that displays the speedvolunteer.london.gov.uk speed volunteer search function via an api feed from speedvolunteer.london.gov.uk/. (up to £5,000)

• Update design of speedvolunteer.london.gov.uk/to match that of london.gov.uk. Users will be directed to speedvolunteer.london.gov.uk/ once they wish to register for a speed volunteering opportunity. (up to £9,000)

2. Background

2.1 Users currently interact with three website platforms. The Team London website currently has 140,000 registered volunteers and 1,700 charities. In February 2015 Team London launched a new Speed Volunteering website to encourage busy Londoners to try out volunteering for a first time. The platform allows Londoners to sign up for short bursts of activity which fit around their schedules, whilst making a difference to local communities. The Speed Volunteering website currently has 43,000 registered volunteers and 130 organisations. The London.gov.uk platform remains as the key referral route for Londoners searching for volunteer opportunities. London.gov.uk accounts 5.47% all referrals to Team London. Multiple platforms has led to a confusing user journey.

2.2 This project will ensure a clearer and more sensible user journey for all Londoners wanting to volunteer and to navigate their way through the websites. Volunteers will land on London.gov.uk and will then be redirected to either Team London or Speed Volunteering.

2.3 The project will also create a reporting platform for corporate volunteering opportunities. Currently only individual volunteers can be reported on and no reporting can be made between volunteer, the opportunities they undertake and the number of hours they complete. In addition, corporate volunteers who use the Team London site remain anonymous and Team London cannot report on volunteering impact to organisations.

3.1 The campaign objective is to make the overall user journey experience better and bring together all existing Team London platforms under London.gov.uk. To do this will:

• Create an iframe on London.gov.uk that displays the volunteerteam.london.gov.uk volunteer search function.
• Update design of volunteerteam.london.gov.uk to match that of london.gov.uk. Users will be directed to volunteerteam.london.gov.uk once they wish to register for a volunteering opportunity.
• Create a feed of Speed Volunteering and Do It volunteering opportunities into volunteerteam.london.gov.uk to allow for accurate reporting.
• Create a feed from volunteerteam.london.gov.uk to a Salesforce customer login which will allow full analysis and reporting of all London volunteers and corporate volunteers.

4 Outcomes:

4.1 In terms of output, we will aim for the following:

• To create a page on London.gov.uk (Volunteering) which displays the Team London volunteer search box allowing access to all Team London, Speed Volunteering and Do It roles we advertise across all platforms.
• Create a new theme for Team London website which mirrors that of the london.gov.uk site which will positively impact the user journey
• To create the most accurate reports on all volunteer activities, we will consolidate the user journey and fully integrate Speed Volunteering and Do It opportunities into the Team London database.
• We will create a Salesforce reporting website. This will allow for full reporting on all volunteer activities and the impact volunteering has across London.
• Create a customer portal using Salesforce which will allow corporate partners to run reports on their volunteering impact.

5.1 Using one platform, London.gov.uk will make the user journey easier and simpler in order to encourage more Londoners to volunteer through Team London.

5.2 The speed volunteering platform makes it easier for Londoners who study full-time, or have recently graduated and are in full-time employment, to integrate volunteering into their busy schedules.

5.3 Using London.gov.uk will ensure more traffic is directed to all Team London sites.

5.4 Team London was originally informed by and Equalities Impact Assessment, and extensive engagement with volunteering organisations and volunteers.

6.1 Links to Mayoral Strategies and priorities

6.2 Team London is a cross-cutting initiative which links to a number of Mayoral Strategies and Priorities including:

• Investing in young Londoners
• Improving Londoners’ quality of life
• Mayor’s Vision 2020 (working with businesses to create/support work opportunities for young people and volunteering)

6.3 Key risks and issues

7.1 Approval is being sought for the GLA to award a grant of up to £35,000 to streamline Team London’s user websites

7.2 DD1293 approved the receipt and expenditure of £300,000 of income from a large financial services provider which will fund the works outlined in this ADD.
The cost of this project will be attributable to the Website and Awareness cost centre GG.0270.002.001

7.3 The cost of the website upgrade can be split in the portions below:

7.4 Any changes to this proposal must be subject to further approval via the Authority’s decision-making process.